Hacking Your Instagram Engagement with Social Proof Videos and Grid Pinning
Instagram officially announced yesterday that it has begun to roll out the ability to pin up to 3 photos and videos to your profile grid. Following TikTok and Twitter, you can now choose which photos or videos will be the first thing your profile visitors will glance at.
This new feature will give creators more flexibility to express themselves on their profiles:
“Your profile is your place, so we’re looking for more ways to give you control over that experience,” — Instagram head, Adam Mosseri
Use your Social Proof as your Grid Pins
This new Grid Pinning feature creates a great opportunity to reach out to new and returning visitors and use it as an introduction to your products and services on your Instagram!
Showcasing your products and services can be a great introduction, but research discovered that the biggest difference can be made through social proof content. Honest and genuine testimonials can skyrocket the success of your brand. By adding these testimonials to your Grid Pins, allow new customers to easily and naturally get in touch with what other, satisfied customers think of your brand and products/services!
Bonus tip: use video testimonials
Easily re-highlight your social proof content, and mainly your social proof video since Instagram is gently making the move to a video platform says Adam Mosseri, by pinning them at the top of your profile and letting your customers speak for you.
Pinning these social proof posts will help to increase the curiosity of your customers, sets the right expectations about the product/service and lets your customer relate to a group that is also intrigued by your product/service.
Using an easy video testimonial tool such as SocialJuice.io can help you collect genuine video testimonials in a few clicks. Send out your invitation links to your happy customers, download your testimonials in the handy dashboard and share them on all your social media, including in your pinned posts on Instagram!
Grid Pin your favourite posts in 1–2–3
You can easily grid pin your favourite moments, most important posts or best social proof videos as follows:
- Go to the post you want to pin on your profile
- Tap on the three dots in the upper right-hand corner
- Select “Pin to your profile”
Go and pin those social proof posts and help to lead your visitor into the greatness of your product and/or service! :)
So that’s it for now. If you guys have some other suggestions or experiences, I would love to read them in the comments or reach out to me on Linkedin!
