Short answer: Google Ads and GA use different attribution models and timings. Read further to learn more about attribution models and timings.

Attribution models explained:

According to Google: An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

In human words, an attribution model is a model that assigns credit to the steps your user takes to complete an action on your site such as a transaction, a newsletter subscription, or even a video view.

Steps can include actions such as: clicking on an ad, seeing an ad…

These are hard times for our concentration system. So many things are happening all around us and it’s really hard to separate the important from the less important stuff.

I’ve found myself lingering way too long checking the news, my phone, and every social medium. I mostly blame it on the fact that my work and life environment are totally mixed together and there’s no clear border in between.

So I decided to make a change. I wanted to work more productive and focused which would result in shorter and more effective workdays.

The following list contains some advice I’ve…

Header image of the article “A better way to present your design work”
Header image of the article “A better way to present your design work”

We’ve all been there: creating great work but failing to display it the right way. The way you present your designs can make or break all your hard work. All those long hours of work and research won’t matter if your client couldn’t get a grab of the outcome.

Here are 3 tips that helped me in presenting and supporting my design and can step up your presenting-game too.

Don’t lose focus on the main core

First and foremost important is to always keep the problem in mind. Recognize the dilemma that you were supposed to figure out through better design. This dilemma doesn’t only contain the…

In this article you’ll learn how to fetch data the right way using Redux and useEffect

This article will be dedicated to the sometimes troublesome road of fetching data over an API using Redux and Hooks in a React Native framework. I’ll be fetching data from the Foursquare API.

I wanted to write this article to maybe help others having a hard time finding the “HOW” in fetching data in React Native with Hooks and Redux. You’re not alone!

Wanna know more about hooks first? Read about it in my previous article!

In this article, I assume you have a little knowledge about how React Native and Redux work. …

React Native Hooks. One of the latest additions to the React (Native) framework. Hooks were officially released in React 16.8 and React Native since the 0.59 version.

What are Hooks?

Hooks are the solution to let you use state and other React features in a function component. Before the 16.8 version, class components were privileged with managing the state, extending PureComponents and having lifecycles.

Functional Components could never do these choirs since it wasn’t supported. If you were writing a function component and suddenly realize that your component should hold a state you just had to change the whole thing to a class…

A recommendation system is a nifty technique to embrace the personalizing trend on the items that you offer to your users.

Recommender what…?

To put it simply: a system that can recommend “stuff” to people based on what everybody else did. It’s like the data analysis translation of a trend. The main examples of these systems are: “People who bought also bought”, “Combine with…”,

Most of the time it will show items that you might be interested in purchasing or viewing based on your previous behavior on the website such as things you rated, voted, clicked on or even spend a lot…

When starting with Machine Learning you see the terms Numpy, Pandas and SciKit Learn mentioned around whether relevant or not. This article will help you understand each term and will come definitely in handy when you’re busy mastering Machine Learning.


Numpy stands for numerical python. As the name gave it away, it’s an opensource library for the Python programming language. I hear you thinking: “another library…” but no such thing is true! Numpy is one of the most useful libraries especially if you’re crunching numbers.


Numpy adds support for large, multi-dimensional matrices and arrays, along with a gigantic collection of…

Being a complete newbie in the great React Native world can be hard, so I’m here to share my tips & tricks to React Native.

About Expo

While researching React Native, I stumbled upon “Expo”. Expo is an open-source framework of all kinds of tools and services that comes in handy, especially if you’re getting started in the React Native world. It helps you develop, build, deploy and quickly iterate on iOS and Android. Surely visit the Expo site for more documentation.

Using Expo

Using Expo for your React Native app is recommended by React Native itself. It’s low effort and really accessible for everyone. Except when your Node version isn’t supported anymore, but here comes the solution!

Install NVM

First, you need to install Node the right way: via NVM…

AI or Artificial Intelligence, a new technology that is promised to take over the world and simplify our lives. But, what is AI and how does it work? What’s the difference with Machine Learning and Deep Learning? And what kind of AI systems are there? Well, I’m here to rescue and to help you see the wood through the trees.

Definition and goal.

The easiest way to understand AI, is to place it in the context of humans. Humans can see, listen, hear, process, read, understand, speak and all kinds of stuff. All these typical human trademarks can be placed in a context of AI. Originally Artificial Intelligence is a broad branch of computer science, the study of processes that interact with data and that can be represented as data in the form of programs.

The main goal of AI is to make systems that can function intelligently and independently.

Types of AI’s.

There are 2 big ways of how AI works: Symbolic Learning and Machine…

After long consideration, and a short trip to Milan, I decided to go for the second idea! This because I experienced myself that it’s really annoying when you don’t have an idea of where to eat or drink in a new city.

While still at home, I browsed quite a few sites to find trendy restaurants and inside must-go-to places. Once arrived in Milan, I realized that I forgot to save or pin those places. So I guess that was my moment of making this decision!

I browsed the web for some more information about must-haves, warnings and other ideas.

Tomorrow I have to give my pitch presentation about this idea to my teachers.

Wish me well!


Digital design & development & data analyser lover by day, lover of words by night

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